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Barnes & Noble tries to win over Borders customers

Bookseller Barnes & Noble is trying to win over customers of its defunct rival, Borders Group Inc., after buying a list of their names in bankruptcy court. Barnes & Noble CEO William Lynch says in a letter posted on the company’s website that it bought a list of Borders’ customers, including a list of their DVD purchases. It has also bought Borders brand trademarks.

Customers can prevent Barnes & Noble from receiving their data by opting out before Oct. 29.
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