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Clever Ways to Avoid Ripoffs, Swindles & Scams

It seems no matter how sophisticated or advanced we become as consumers, our emotions or cognitive biases still interfere with our ability to avoid rip-offs. In fact, a new piece in Psychology Today – “5 Reasons We Get Suckered and Ripped Off” — explores our top mental barriers and how to combat retailing scams.

Click here for some of the reasons why we continue to fall prey, followed by some tips on how to defend ourselves.