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GM Tests Free Car Insurance Offer for New Buyers

Auto buyers in Oregon and Washington can now take advantage of a unique incentive for new GM-made cars — free car insurance for a year from MetLife. The offer is good on purchases made from now through September 6 on 2010-2012 models of Chevy, Buick, GMC, and Cadillac cars, trucks, and crossovers.

GM is hoping the deal will tempt potential buyers concerned about the high cost of auto insurance to take the plunge. “We want to give residents of Oregon and Washington another reason to discover Chevrolet, Buick, GMC and Cadillac vehicles,” said Chris Perry, U.S. vice president of General Motors Marketing, in a press release.

Read more on CBS MoneyWatch.com